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Paul Mavis, President, Mavis & Co.
Former Head of Broadcast Production and leading production consultant, Paul Mavis is working with the participating professors to develop the curriculum, agenda and overall presentations and take-away packages for Boards U. Combining each professor's tactical experience with Paul's practical industry knowledge, students can be assured that they'll be receiving cohesive, comprehensive and objective education about the art and process of each particular sector.
Paul graduated from the Newhouse School at Syracuse University where he majored in Production for the Electronic Media at a time when that still only meant radio and TV.
Upon graduation Paul was accepted into Procter & Gamble's production training program and assigned to the daytime serial Guiding Light. At GL he coordinated the preparation of the production unit, all off-set logistics, locations, budgets, day-to-day production decisions, and 150 cast and crew members for over 500 episodes; he also prepared script breakdowns and preliminary shooting schedules and managed the production office. Paul has been a member of the Directors Guild of America for 20 years.
Three years later, in search of real "daytime drama", he joined the advertising agency, Geer DuBois, as assistant producer and soon he was running the production department and was their youngest VP. While at GDB Paul began producing commercials all over the world for such clients as Jaguar Cars, BASF, IBM, the World Gold Council and Brown & Williamson Tobacco - Kent, Lucky Strike and Barclay were the brands he produced for cinema and TV in Europe, Asia and South America.
Encouraged by his client at Brown & Williamson, Paul moved with them to a larger agency, Campbell-Mithun-Esty, as VP Director of Broadcast Production in 1991. Along with his other duties, he was often "loaned out" to Tokyu Agency International (in Japan) to produce Brown & Williamson's Asian market campaigns.
From 1986 to 1994 Paul produced over 200 commercials averaging 108 days a year on the road.
In early 1994, Paul became a 'consulting producer' as a way to ply his trade without having to get on a plane every two weeks and, that winter, Unilever retained him to review their advertising production process.
Paul is still working with Unilever, as well as with Pfizer and Maybelline through his firm, Mavis & Co.
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