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CG Animation
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CG animation is an entirely digital process, based on the manipulation of computer generated models. Students will learn about the entire process, from modeling, texturing, lighting, and character manipulation. They will be introduced to basic concepts of the software used in CG animation production such as Maya and Softimage.
Compositing Live Action with Animation
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Compositing is one of the fundamental elements of post production and deals with the process of integrating images from different sources (live action, different forms of animation, design and mixed media) into a single seamless whole. From pre-production preparation and developing on-set skills, to the overall technologies and tools used in different forms of compositing, this class will equip students with a proficiency and understanding of integrating various elements into one cohesive commercial.
Editing
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An editor is often considered the point person in the post-production process, arranging shots, scenes and sequences to create the finished film. In doing so, the editor creates mood, works with soundtracks and helps to recognize the director’s vision. Students will be taken through the editorial process including the loading of shots, logging, cutting and finishing as well as introduced to such concepts as on-line and off-line editing and the roles of editors and their assistants.
High Definition Workflow
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Though the television industry is supposed to have converted entirely to digital by 2006, Hi-Definition is only now beginning to gain a foothold in the advertising community. Students who enroll in this class will gain an overview of the similarities and differences in traditional film workflow and that of delivering in Hi-Definition.
Interactive & Integrated
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Virtually every agency in America needs to produce work for the web and other interactive media.
- 9 out of 10 of them don't have an interactive producer.
- 7 out of 10 of them hand their television project off to whatever producer they have and say "do the interactive as well."
- It's likely that over half of the broadcast producers who get thrown on websites and don't know where to start.
This session is designed for them.
Live Action Production
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Referring to scenes that are shot on location or on a stage with flesh-and-blood actors (as opposed to animated characters), live action can incorporate complex in-camera stunts and effects. Students will be taken through the bidding process from the production company perspective, including a detailed look at the standard AICP bid sheet. They’ll also be introduced to the myriad roles involved with live-action production including directors, assistant directors, grips, gaffers, set designers, continuity artists, visual effects directors.
Motion Graphics & Design
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Usually associated with moving type-font, Motion Graphics have become one of the most ubiquitous disciplines in commercial production. One would employ motion graphics when the fundamental idea for the piece is driven not by the live-action, animation or visual effects, but by the overall design. Students will be introduced the concepts of X, Y and Z fields as well as the industry standard software, AfterEffects.
Music Production & Licensing
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Music is a critical component of commercial production. Whether the music is utilized to set the tone, mood and feeling of a spot, or the catalyst of the very idea and core of the campaign, music remains to be the sole element of commercial production that can live beyond the ads. From original music to licensing, students will be taken through the process of proper protocol, procedure, composition, negotiation, residual payments, and some thorny copyright and licensing issues. Students will also be introduced to Pro Tools, the industry standard tool in composition, editing and sound manipulation.
Pre-Shot Footage
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With millions of pre-shot hours of film available, Stock Footage has become one of the cornerstones of commercial production. Students will learn about effective stock footage research techniques as well as the fundamentals of stock licensing and clearance. Students will also gain an insight into the growing availability of HD libraries and their role in the commercial production marketplace.
Sound Design & Audio Mastering
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Offering recording, mixing, sound design, music composition, radio production and casting, Sound Lounge is the advertising industry’s premier source for audio. The company has two studios in New York and an affiliate in London, and features a staff of mixers, sound designers, composers and producers who operate at the top of their craft. A committed technology leader, Sound Lounge is fitted stem to stern with the finest audio gear, including the latest in 5.1 surround sound technology for HD and cinema projects.
Sound design and mixing for TV and cinema A blend of art and technology, audio post production encompasses sound design, music, ADR, effects and voiceover. Using a fully operational recording studio, Sound Lounge will provide a hands-on demonstration of the craft and offer insight into how soundtracks for commercials are created.
Students will also be introduced to surround sound mixing for HDTV and cinema and given an overview of some of the mastering issues that arise as tracks are married to picture for final delivery.
Stop Motion & Mixed Media Animation
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A style of animation where virtually anything that can be moved (puppets, clay models, action figures, furniture, pieces of colored paper) can be made the subject of an animated project. Students will be introduced to clay modeling, mixed media styles and back grounds as well as compositing, lighting and animating.
Visual Effects
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Created after the film has been shot, visual effects can include miniatures, optical and digital effects, matte paintings and computer-generated imagery (CGI). Students will gain insight into the fundamental issues surround effects-heavy production including concepts such as motion tracking, compositing, modeling and animation. Students will also be introduced to standard industry tools such as Inferno and Flame.
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