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CG Animation

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Usually created in either virtual or live-action environments, CG animation is an entirely digital process, based on the manipulation of computer generated models. Students will learn about the whole process, from modeling, texturing, lighting, animation and then compositing. They will be introduced to basic concepts of the software used in CG animation production such as Maya and Softimage.

Editing

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An editor is the point person in the post-production process, arranges shots, scenes and sequences to create the finished film. But an editor must also be skilled in creating mood, working with soundtracks and illustrating the director’s vision. Students will be taken through the editorial process including the loading of shots, logging, cutting and finishing as well as introduced to such concepts as on-line and off-line editing and the roles of editors and their assistants.

Hi-Def and Film Workflow

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Though the television industry is supposed to have converted entirely to digital by 2006, Hi-Definition is only now beginning to gain a foothold in the advertising community. Students who enroll in this class will gain an overview of the similarities and differences in traditional film workflow and that of delivering in Hi-Definition.

Interactive and Mobile Technology

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Being capable of producing for New Medias is becoming increasingly important. Clearly, the :30-second spot is the cornerstone of a broadcast department's product output- but an intimate knowledge of available medias- and how to produce for them- can help a Production Department- and the Agency- become leaders in the international advertising arena. This session will help producers understand the fundamentals of producing for mobile media, cell phones and other interactive technologies.

Live Action

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Referring to scenes that are shot on location or on a stage with flesh-and-blood actors (as opposed to animated characters), live action can incorporate complex in-camera stunts and effects. Students will be taken through the bidding process from the production company perspective, including a detailed look at the standard AICP bid sheet. They’ll also be introduced to the myriad roles involved with live-action production including directors, assistant directors, grips, gaffers, set designers, continuity artists, visual effects directors.

Motion Graphics & Broadcast Design

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Usually associated with moving type-font, Motion Graphics have become one of the most ubiquitous disciplines in commercial production. One would employ motion graphics when the fundamental idea for the piece is driven not by the live-action, animation or visual effects, but by the overall design. Students will be introduced the concepts of X, Y and Z fields as well as the industry standard software, AfterEffects.

Original Music, Sound Design & Music Licensing

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A crucial part of the commercial production process, music tends to be overlooked as an add-on. Students will be taken through the process of music composition, talent negotiation and residual payment, as well as be introduced to Pro Tools, the industry standard in music composition and sound manipulation. Students will also learn about the importance of sound design and the process of achieving the right sound. Finally, students will be exposed to some thorny copyright and licensing issues.

Stock Footage

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With millions of pre-shot hours of film available, Stock Footage has become one of the cornerstones of commercial production. Students will learn about effective stock footage research techniques as well as the fundamentals of stock licensing and clearance. Students will also gain an insight into the growing availability of HD libraries and their role in the commercial production marketplace.

Stop Motion & Mixed Media Animation

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A style of animation where virtually anything that can be moved (puppets, clay models, action figures, furniture, pieces of colored paper) can be made the subject of an animated project. Students will be introduced to clay modeling, mixed media styles and back grounds as well as compositing, lighting and animating. (advertising examples: Rubber Band Man, California Raisins, Lipton Brisk)

Visual Effects

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Created after the film has been shot, visual effects can include miniatures, optical and digital effects, matte paintings and computer-generated imagery (CGI). Students will gain insight into the fundamental issues surround effects-heavy production including concepts such as motion tracking, compositing, modeling and animation. Students will also be introduced to standard industry tools such as Inferno and Flame.